Fresh is hot!

Fresh is hot! Consumption of fresh products is being vigorously stimulated and the reason is simple: eating fresh food is healthy. The recession is also helping, however, as consumers cut back by preparing meals at home using fresh ingredients instead of dining out or ordering in.

Fresh product turnover in supermarkets alone amounted to more than EUR 30 billion in 2008, an increase of 6.5% over 2007.

Interest in health, sustainability and environment is also increasing in the retail sector, and consumers are posing increasingly stringent requirements in these areas.

Participating in InnoFresh 2009 is a great way for you to respond to these key trends!

The InnoFresh visitor target group includes owners, managers and procurement staff of fresh food speciality shops, supermarkets, catering companies, wholesalers and distributors.

Set up your stand at InnoFresh 2009, from 21 through 23 September in Ahoy Rotterdam !